Full service creative agency that leverages editorial thinking to create disruptive campaigns, content, experiential and social executions.

KFC x Crocs

 THE GOAL

For New York Fashion Week, PAPER partnered with KFC to create one of the biggest viral news stories.

The strategy

Engaging artist MLMA, PAPER launched the KFC x Crocs shoes, the world’s first deep fried fashion line.
The three-part campaign blitzed earned, owned, digital and social media, in addition to an in-real life disruptive publicity stunt gaining broadcast media attention.